3D animated explainer for NHS Midlands

A short animated film created to deliver a powerful message

Client: Coventry and Warwickshire Partnership NHS Trust

Brief: Short animated film designed to highlight and deliver details about an innovative mental health support service for armed forces veterans.

Tandem process: Worked closely with the commissioner on developing a sensitive scripted story for recording and animation. Recorded and edited audio with our inhouse voiceover artist. Collaborated with our animator on development and creation of 3D content. Produced final edit, with music and sound effects added.

Project

Coventry and Warwickshire Partnership NHS Trust, along with several other stakeholders including Warwick Medical School, York St John University and Mental Health Matters initiated the Midlands High Intensity Service, to support armed forces veterans at times of mental health crisis. They needed a means of delivering detailed information on the scheme to clinicians, care workers, veterans organisations and their clients. 

We worked on the script together with the client, to produce a concise, accurate and clear scenario of what might happen to a forces veteran in crisis - with examples before and after the introduction of the MHIS. 

Our animation team designed 3D spaces in which mini ‘action sequences’ took place. These gave the unfolding story, with its two possible endings, real dramatic impact within a stylized context. 

The subject matter was sensitive and we demonstrated that we could deliver a 3 ½ minute animated film with appropriate understanding and care. It now serves as a powerful internal communication tool as well as an informative and engaging piece of client-facing content.

"The product does what we would otherwise have really struggled to do, clearly and accessibly show the intended main pathway and gap that we are seeking to fill with our partners. It is also a legacy because it will be there for patients and families in the future. You were a superb team to work with and we are happy customers.”

Dr Dan Barnard

Consultant Clinical Psychologist, Lead Psychologist SCMH, Ex-Armed Forces Clinical Lead (Midlands & East TIL)